As Seen On TV

Posted on March 2, 2012 by caroline.arslanian

Remember that memorable opening scene in Transformers 3 when Shia Lebeouf puts on a T-shirt not just any t-shirt a Metersbonwe . Brand placements are more present within North American movies and shows. The general audience does not seem to appreciate all the relentless advertisements within a movie or TV show. In China on the other hand, product placements are so popular. Chinese viewers are aware of the product placements taking place within their favorite shows. The major brands try to find creative ways to generate product awareness within movies and TV shows. For the time being viewers are ambivalent towards such advertisements. The perfect example of success is the story of the Chinese director Feng Xiao Gang. His award winning movie World Without Thieves 天下无贼 (2004) was completely funded by product placement and in movie advertisements. Another one of his major success movies If You Are The One 非诚勿扰 (2008 and its sequel in 2010)  featured over 30 different brands. Many other movies followed his footstep. As for TV, many shows are doing just the same. Let’s take the example of the TV drama Unbeatable, thanks to the show Clear shampoo sales went up. With the new regulation, commercial breaks are not allowed during Chinese television dramas so product placements might just be the right twist.

Interesting reading here Product Placements in China Not a Turn-Off

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Who’s Using Weibo and How They’re Using It 谁在使用微博以及如何使用

Posted on February 29, 2012 by Claire4r

In the US, the relentless expansion of Twitter and Facebook continues to change the entire Internet landscape. Nowadays, social media is as equally integral a part of people’s online lives as other key Internet services.

Sina weibo officially launched in August 2009, ushering in the dawn of the microblog in China. And as Weibo continues to wax in popularity, the disparity of Weibo users across all demographics continues to wane. Here we bring the infographic to you on percent of Chinese internet users in each research group who use weibo and how they are using it.

在美国，随着Twitter和Facebook的不断扩张，将继续改变整个互联网的前景。如今，社会媒体正成为人们网络生活不可缺少的一部分。

新浪微博在2009年8月正式启动，并开启了中国的微博时代。微博在人口上数量上不断增长，用户在人口差异上不断减弱。这里，我们带给你一张信息图表，有关于每个研究群体中，中国互联网用户里是谁在使用微博以及他们是如何使用它的。

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Has Heineken Gone Honeyken ? 喜力进入甜蜜世界了吗？

Posted on February 20, 2012 by caroline.arslanian

If you think Chivalry is dead,well think again. Heineken made people believe in the true meaning of love again. If you received a serenade on Valentine’s Day Heineken might have had something to do with it.  It created the application called Serenade. It is a personalized video serenade used to ask a Facebook friend out on a date, just by answering four simple questions who, why, what and why me. The video is then posted on the recipient’s Facebook wall in hopes of a yes reply. 46% of people considered Heineken as “cool”. It was the most successful among the target audience young male adults that described it as “awesome”.  As for the women they found this app  “funny” and “refreshing”. Thanks to Heineken asking a girl out on a date just became less stressful. So next time you find yourself dateless on Valentine’s Day, Heineken might just be the solution.

如果你认为Chivalry即将倒闭，那你再想想。喜力使人们再次相信了爱的真谛。如果有人在情人节晚上对你吟唱小夜曲，喜力可能会拿它来做些什么。喜力创建了一个名为小夜曲的应用。它是一种个性化的视频小夜曲，只要回答4个简单的问题，谁、为什么、什么、为什么是我，就能邀请你的Facebook朋友出去约会。然后这段视频会挂在收件人的Facebook墙上，希望得到一个肯定的答复。46％的人们认为喜力是一个很酷的品牌。它在目标受众人群，那些形容它“超棒”的年轻男性当中，是最为成功的。对于女性来说，她们觉得这个应用是“有趣”和“新颖的”。感谢喜力帮助邀请女孩约会，这使得邀约变得不那么紧张了。因此，下次你发现自己在情人节无约之时，喜力可能成为你的解决方法。

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Has Google Gone Goggles? 谷歌推出Goggles了吗？

Posted on February 14, 2012 by caroline.arslanian

If you have ever considered your glasses as just being simple eyewear well think again. Augmented reality is closer then we might think. There are speculations that Google may be working on a prototype for augmentation reality glasses that look just like regular glasses but with pretty cool features. Goggles is the name just like the reality augmentation application they have already created. These glasses include a front facing camera with a flash a microphone and speakers. Just by plugging it to your phone you may access information on your lenses such as the temperature who’s calling and texts. Another pretty amazing feature is augmentation reality displays on the camera. This feature will come in handy at your next concert.  Who needs a mouse when you can just tilt your head. As for advertisements they will be popping right at you.

如果你曾经只是把眼镜看作是眼睛简单的装饰，那现在你再想想吧。现实增强技术越来越接近于我们的想象。有观察显示，谷歌可能正在开发一款增强现实眼镜的样品，它看起来就像普通眼镜，但它拥有许多相当炫的特性。它叫Goggles，就像他们已经创造的现实增强应用程序的名称。这些眼镜包括前置摄像头、闪光灯、麦克风和扬声器。只要将它与您的手机相连接，你就可以从你的眼镜上获取信息，如谁最热衷于打你电话，发你短信。另外一个相当惊人的特点是现实增强技术可以在显示器上显示。此功能将在你下一次去演唱会时派上用场。如果你只需摇一摇脑袋那还谁需要一个鼠标呢。他们将作为广告在你右侧弹出。

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The Shocking Numbers Behind Mobile Usage in China 中国，在手机使用背后的震惊数字

Posted on January 13, 2012 by Claire4r

China has been the world’s largest mobile telephone market for years. Nowadays, as more and more users begin to buy smartphones and other entertainment-enabled phones, the usage of mobile phones among Chinese people has been dramatically changed. Here we present a useful infographic that explains some of the numbers behind current mobile phone usage in China.

中国在近年一直都是世界上最大的手机市场。如今，随着越来越多的用户开始购买智慧型和娱乐为主导的手机，在中国手机的使用已经发生了翻天覆地的变化。在这里我们呈现一张信息图标来解释这些在手机使用背后隐藏的惊人数字。

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A Thanks Note to Unilever from PHD

Posted on January 11, 2012 by Claire4r

Every Phders have received a heavy pack of Unilever products this week ranging from personal care, home care to foods. Our client has been kind enough to arranging this as a small thank you to the entire agency and to give all of us a chance to get into the habit of using more of Unilever’s great products.

Let we say thank you to Unilever for such pragmatic gifts!

这一周PHD的每一位都收到了满满一包联合利华旗下的产品，从个人护理、家庭护理到食品。我们的客户精心安排了这些来作为对整个agency的感谢，同时也给予了我们一个很好的使用联合利华产品并养成习惯的机会。

让我们对联合利华说声谢谢!

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PHD’s next singing star – Agency Karaoke Night! PHD的下一个天王巨星——卡拉OK之夜！

Posted on December 9, 2011 by Claire4r

Almost the end of 2011, almost Yuletide, I guess Mr. Heap must be on a high-spirited.

PHD is going to get a karaoke machine rigged up in the bar in next few weeks.

Get the bar well stocked.

Order some pizzas.

And sing and be silly.

Monday 19th December 7pm

Special prizes for:

  • Best diva
  • Best smouldering male lead singer
  • Best ‘Nobody’ routine (the Tim Liu medal)
  • Best team performance (3+)
  • Best duet
  • Best outfit worthy of a pop sensation

Plus of course the Wooden Spoon for the most tuneless singer (the Mark Heap medal)

Phders, mark it in your diary.

It will be a real thrill to meet YOU.

将近2011的尾声又及圣诞季节，我猜想Heap先生一定是兴致盎然的。

PHD将在接下来的几周在吧台配备一台卡拉OK机。

准备好吧台的酒。

订一些披萨。

唱歌，直到无知无觉。

12月19日，星期一晚7点。

特别奖项：

  • 最佳女高音
  • 最佳男主唱
  • 最佳 ‘Nobody’ 唱法 (Tim Liu奖)
  • 最佳团队奖 (3+)
  • 最佳二重唱
  • 最佳流行歌手着装奖

以及颁发名落孙山奖给最会跑调的演唱者（Mark Heap奖）

Phders，记得都来参加。

见到你，我们将会很兴奋！

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Pizza, the latest edible digital media! 披萨，最新的可被食用的数字媒体！

Posted on December 9, 2011 by tk

Here’s something to ponder as to what can’t you use as a medium to convey your messages?

This is to further prove that our own imagination is the limit as to what we can conjure up to create something worth talking and sharing with friends.

Our challenge remains as to how much risks are we to take and follow our guts to just do what feels right for the cause, learn & optimize as we go. Or do we simply wait till someone else does it with proven success before we tag along and follow a charted path?

Your thoughts please, why do we or don’t we take enough risks for new discoveries?

Respond now or this message will be eaten in 30 seconds!

这里分享一个值得大家思考的问题，有什么媒介载体是你不能用来传达信息的？！

看来这只能进一步证明我们的想象力的边界与我们创造的值得与朋友谈论和分享的内容息息相关。

我们面临的挑战在于我们愿意去承担多大的风险，以及是否愿意凭着我们的直觉去做我们认为对的事情。或者我们只是在等到别人证明这是成功的，然后再去尾随、绘制一条相同的轨迹？

说一下你的看法，为什么我们不愿意为了有所发现而去有所担待？

现在就回应起来，不然这条信息在30秒之后也许就被吞噬！

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The Hierarchy of Chinese Netizen Needs 中国网民的需求层次

Posted on December 2, 2011 by Claire4r

We’re familiar with Maslow’s Hierarchy of Needs, physiological, safety, love/belonging, esteem and self-actualization, which are often portrayed in the shape of a pyramid, with the largest and most fundamental levels of needs at the bottom, and the need for self-actualization at the top.

But do the famed psychologist’s theories can be also fit into netizen’s online life? Well, just as Maslow studied what he called exemplary people such as Albert Einstein, Jane Addams, Eleanor Roosevelt, and Frederick Douglass to determine the motivations and curiosities of human, one too can study social networks status to determine what drives online users to act in the ways they do. Above is a graphic brings some of this to light based on Chineses netizen.

我们都很熟知马斯洛的需求层次论, 生理上的需求，安全上的需求，情感和归属的需求，尊重的需求以及自我实现的需求。这些需求通常都被描绘进一个金字塔状的图形内，最大和最基本的需求放在底部，自我实现的需求放在顶层。

但这著名的心理学理论是否同样适用于当代网民的生活？正像马斯洛将Albert Einstein，Jane Addams，Eleanor Roosevelt和Frederick Douglass作为样本来研究得出人类的动机与好奇感，我们同样可以研究社交网络从而得知驱使网民这样那样的动机是什么。以上的图表会让我们更进一步地了解到中国网民的特性。

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8 Great iPhotos

Posted on September 27, 2011 by ali.kazmi

It was a long and hard week. Ended up on a good note with the team going out for drinks after dinner at Mistral. In the picture are Lee, TK, and his full time mistress Julie.

漫长煎熬的一周。但结束地很愉快，team吃晚饭后到Mistral喝酒。在图片中的Lee，TK，和他的女主人Julie。

The bosses showed up, pulled out a bottle of JJ. Enjoyment, best shared between brothers. Hello Mike and Lee!

老板出现了，拿出一瓶JJ。愉悦在兄弟之间分享。Mike和Lee你们好！

Natalie: “Mmmmm, so good.”

Natelie：”Mmmmm真好喝。”

10 points to Lars for accommodating us at the Geisha. Roof top, breezy, warm, and great people. What else do you need? This is a PHD Friday in Shanghai.

Lars得10分，因为他在Geisha帮了我们很大的忙。高顶、微风和一群有意思的人。你还需要其他什么呢？星期五的PHD就是如此。

Hello JJ, meet Schweppes and his cousin Heineken.

你好JJ，来见一下Schweppes和你的兄弟Heineken。

Chivas James & John… eye dropping good. Sarah: Hello Mike. Mike: Hi Sarah.

Chivas Janmes & John。。。眼光落到的地方。。。Sarah：你好Mike。Mike：你好Sarah。

Jason discusses the finer points of drinking with his Marlboro Lights cig. Lee looks on to the bosses that evening who were avoiding the camera all evening.

Jason吸着万宝路的烟谈论着饮酒的好处。Lee整晚都在焦距都没有对准镜头。

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